Instagram Marketing Specialist Melbourne
Get Your First
1,000 Instagram Followers

Without losing your freakin' mind


Level with me

Is this you?
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  • You’re putting in 110% effort on Instagram only to get a handful of likes and a couple of followers who unfollow again a few days later 😭

  • Your family has forgotten what you even look like when you’re not scrolling Instagram. Date night is more like, “Let’s put something on Netflix that I don’t actually have to pay attention to so I can scroll Insta instead.” 💔

  • In your darkest moments you’ve even started to think, “Maybe it’s just that no one even cares what I have to say.” 👿

Now imagine
you have...
  • An ever-growing community of loyal customers or clients who bring in that pretty money on autopilot 👯

  • A super simple, stress free content creation formula so you can stop stressing and get back to doing the work you love (or, y’know, finally having time to take that barre class) 💖

  • DM’s like “I AM SO HAPPY I FOUND YOU, YOUR BUSINESS IS EXACTLY WHAT I’VE BEEN LOOKING FOR!” in your inbox on the regular 💌

The 1K Club
From crickets to juicy cash injections: How to ignite your impact on Instagram and gain your first thousand followers

The 1K Club is for womenpreneurs who want to connect with their dream audiences and increase their sales on Instagram without the overwhelm and frustration.

You know your audience is on Instagram but connecting with them is a never-ending grind - let alone getting them to splash the cash (which is super annoying because that fabulous summer getaway isn’t going to pay for itself).

You are READY to connect and succeed, but each passing day you are becoming a little more deflated and worn out (and are quite possibly getting RSI from all that scrolling).

The 1K Club is a fun, uncomplicated course that guides you through gaining your first 1,000 super dedicated followers on Instagram to increase your profits on autopilot.

If it’s time for you to take control of your success and get back to spending more time doing the actual work you LOVE then The 1K Club is for you!

Hi, I'm Emily!

I specialise in helping women with small businesses create an AMAZING presence on Instagram (without having to sacrifice their soul to get it).

I create strategies that SELL MORE with LESS EFFORT using a Super Secret Content Formula I invented (mostly because I wanted more time to watch videos of dogs on the Internet instead of hustling for sales #priorities).

My philosophy? Life is too short not to have fun. This includes marketing your gorgeous lil biz!

Want Results
Like these?
Month 1: Low engagement and reach with no content or growth strategy.

Month 1: Low engagement and reach with no content or growth strategy.

Month 3: Massive engagement and reach increase, currently averaging 200 new followers per month using organic growth strategies.

Month 3: Massive engagement and reach increase, currently averaging 200 new followers per month using organic growth strategies.


Just some of the things my clients achieve:

✅ Gaining 100’s of new followers per month
✅ Driving $1000’s worth of automated sales on Instagram
✅ Building engaged, loyal communities that buy & sell for you
✅ Rapidly overtaking competitors to become a go-to industry voice

What You Get



Learn how to create strategies and content that will make your ideal customers or clients DESPERATE to work with you



Designed to help you plan and take action on each module to get REAL results fast



Share insights, tips, and help with other course members, and hey, I’m there too!

Presale Bonus


a 1:1 strategy session with me (VALUE: $199)

We will deep dive into your strategy so that you are super ultra clear, motivated, and ready to take ACTION!
Plus, I can answer any burning questions you might have about Instagram

The Lessons


Discovering your ideal customers

Get to the heart of your target market is essential for maximising sales and getting the most out of your Insta content strategy.


Creating Content That Sells

Followers are pretty useless to your business, it’s potential customers that count! We go beyond pretty pictures to discover what actually sells.



The Instagram Algorithm (Your New BFF)

Learn exactly how the algorithm works, as well as my highly effective strategies to make the algorithm work for you.


Sales Funnel Building 101

We map out your first sales funnel that nurtures brand new followers into buyers (without you having to do any extra work. It’s sales on autopilot!)


Ready to quit the Insta struggle?

✅ Get off the follower rollercoaster and start growing
✅ Make a consistent income no matter your follower count
✅ Always know what to post without creating endless content

Pre-sale Bonus!

Sign up during the pre-sale to claim your free bonus strategy session

Presale ends in...
Total Investment


and back to me…

I’m an Instagram Strategist who specialises in helping women with small businesses make the most of Instagram. Basically I’ve spent hours on Instagram so that you don’t have to (I love Instagram but let’s be real, there’s waaaay more important things in life).

Prior to launching my Instagram biz I basically did this exact job, just for fun. By the age of 12 I had taught myself how to code websites. By the age of 15 I was cultivating online communities of likeminded girls on platforms like LiveJournal and Tumblr. I ran my own lifestyle blog, Miss Black, that drew readers from all across the globe.

In short, I’ve always seen social media as a fun, bright, inspiring place to be. Before I even knew what “content marketing” or “social media strategies” were, I was creating content, building community, and making lasting connections via social media.

The 1K Club
is for you if...
  • You’re just starting out on Instagram or have been on Instagram for a while but feel underwhelmed with the results

  • You’re COMMITTED to making Instagram work for you and your business and ready to take real action

  • You want to build a solid customer base and a real COMMUNITY around your business

  • For you, it’s not about the numbers, it’s about the results

  • You are open to growth, change, and trying new things!

Frequently Asked Questions

Q: Can I do the course if I already have over 1,000 followers?

A: Absolutely! If you have reached the 1k milestone but still have low engagement, you’re not sure if those followers are actual potential customers, you aren’t seeing conversions to sales, or you’re wanting to streamline your social media strategy and cut out the guesswork then this course will suit you.

Q: How long does this course take?

A: This is a self-paced course, meaning there are no fixed deadlines. Each learning module is approximately 40 minutes long, and there are corresponding workbook activities and action steps, so I recommend setting aside at least 1-2 hours per week to see the best results.

Q: How long will it take me to reach 1,000 followers?

A: There is no set answer here except that it varies from business to business. Each industry, niche, business, and business owner is different! Your results will be dependent on you taking action, implementing changes, and being open to new possibilities. I am committed to the success of each and every one of my clients and students so rest assured if you are ever struggling with any aspect of the course or not seeing results, I am totally there to help get you on track!

Q: is this course for product or service based businesses?

A: It’s perfect for both, whether you sell products, services, or a mix.

P.S. I know just how frustrating Instagram can be, especially because you probably started out thinking, “Hey, this’ll be easy!” And then, well, it actually wasn’t.

The thing is, it actually really CAN be easy. I’ve created this course specifically to help small business owners step into their Instagram presence with ease so that it works for them (and not the other way ‘round).

If there’s anything you want to ask me before jumping on board, feel free to shoot me an e-mail at hello[@] or book a free discovery call so that we can chat!

Ready to join
The 1K Club?